Ashworth

Logo & Visual Identity Design - 2023

The challenge for this project was to create an identity that would stand out in a crowded market. We didn’t want to create a logo that was generic and overused in the industry but we obviously still needed it to be relevant.

With William offering a plastering, tiling and handyman service we wanted to bring these elements in to the logo design for him. With the house being the main focus we added the increasing lines to show progression whilst also abstractly showing tile adhesive and also implying the thoughts of a smooth plastered wall from the clear negative space.